From yesteryear to the present day – rediscover South Tyrol

Can you put South Tyrol into words? It’s practically impossible. The region is just too multifaceted. So wonderfully diverse. Somewhere and nowhere in the exciting space between alpine tradition and southern joie de vivre, between lived tradition and urban forward thinking, you discover something new every day. In the charming little villages around Valles and in the neighbouring towns of Bressanone/Brixen and Brunico/Bruneck. Discover the rich culture of South Tyrol and enjoy some first-class shopping. Our excellent location between Val Pusteria and Val d’Isarco is perfect for excursions to the other beautiful spots in South Tyrol.

Culture and museums

Folk art and mountaineering legends. The contemporary and the prehistoric. Whatever it is that moves you, South Tyrol’s museums will amaze you with their unbelievable diversity. The majestic town of Bressanone/Brixen is always a worthwhile excursion spot, beckoning visitors with its baroque riches and medieval charm. Brunico/Bruneck, which is somewhat smaller, is also a marvellous place for exploring South Tyrol’s history. Whether indoors in the many museums, outdoors in the streets of the old town or in completely unexpected places, Alto Adige will surprise you again and again with its rich culture. Your “Museumobil Card” gives you free entry to many museums and exclusive discounts.

Shopping in South Tyrol
South Tyroleans are extremely chic. That’s of course also down to the Italian sense of style. And there’s plenty of it in Bressanone/Brixen and Brunico/Bruneck. Shopping in the many boutiques, stores and shops is an absolute delight. People here know what suits you and which trend you’d be better off ignoring. Because when it comes to shopping in South Tyrol, the customer is still a true queen. Enjoy expert advice and genuine treasures from well-known brands and local labels. By the way, our guests enjoy exclusive discounts in selected stores. We’ll be happy to advise you.



The greatest wonders reveal themselves in small things. We love to linger and take a closer look. The world around our holiday chalets in Alto Adige is full of wondrous tales and we are only too happy to share them with you.


Honest. Unvarnished. And full of real experiences. Read what other guests have to say about Valsegg here.

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